Pact Coffee and Ethical Sourcing
When it comes to drinking coffee there is one thing people forget, which is where it is sourced from. Too often we will find consumers are more interested in the price and finding a good bargain than really thinking about where their food is from. Unfortunately when more and more people turn a blind eye to ethical sourcing, issues such as workers and human rights are being abused.
When you really think about why food and drink is so cheap it is because someone is missing out somewhere down the line, whether its the animals used for meat not being fed efficiently or workers in overseas farms being forced into cheap labour. This is not something that should just be allowed to happen, where corruption is ignored so that cheap latte’s and burgers can be made.
There are a lot of problems which comes with companies producing for the mass markets, where they can not monitor what happens in the production line, which evidently is where boycotts are called against them for not corresponding with workers rights.
Pact Coffee although not Fairtrade certified have a bespoke way of doing things to keep their customers and workers happy, meeting the farmers they source from face to face and building trustworthy relationships, Ed Grattan Head of PR says “Our head of coffee, Will, went up to Brazil a few weeks ago and with the supply chain there is a huge amount of trust involved and relationships.”
“Because we know the farmers and trust them, we know they are looking after their workers, and i know it is difficult to take our word for it, rather than with independent certification but what we have committed to, is all the coffee we buy is at least 125% more than the fair trade rate. That commitment was made from the fact that we knew lots of people were concerned that we didn’t have the Fairtrade mark.”
Ensuring farmers earn a decent wage is one important factor, but alongside this is their general well being, where Pact also give their customers peace of mind providing information about the farms their coffee comes from. One example being an Indian farm owned by Fiaz Moosakutty and family,“Out of the 100 or so people who work on the plantation, around 50 live onsite, where they benefit from free housing, electricity and medical assistance. Faiz also offers the farm’s workers interest-free, flexible loans to assist with the education of children”
Especially in this day and age where more people are able to try different foods, and pretty much everything is accessible 24/7, too many people are forgetting the people behind the scenes. Pact Coffee make a great exception for a coffee company who are concerned about coffee they provide and the workers who harvest it. Seeing as coffee picking is an artisan skill, when we pay little for it spare a thought as to why it is so cheap. Everyone loves a bargain, but when it is in exchange for someone’s well being a little more thought can go a long way.